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Autumn-Winter 2015, marks the 10th season of the collaboration between Vivienne Westwood and the International Trade Centre’s Ethical Fashion Initiative
(EFI).
Vivienne Westwood EFI collection bags are handmade by artisans in Kenya by a social enterprise set up by the EFI.
Over the past 5 years the work has supported thousands of micro-producers in Kenya, developing their artisan skills and improving their financial prospects. Overall, promoting growth of sustainable business, in place of aid dependency.
Vivienne Westwood EFI collection bags are handmade by artisans in Kenya by a social enterprise set up by the EFI.
Over the past 5 years the work has supported thousands of micro-producers in Kenya, developing their artisan skills and improving their financial prospects. Overall, promoting growth of sustainable business, in place of aid dependency.
‘Sustainability is about having projects and products that last. Vivienne Westwood has provided sustainability
to the work of the Ethical Fashion Initiative by engaging for ten consecutive seasons with a significant number
of African artisans, mostly women, who have struggled their way out of poverty through this work. The products
are beautiful and last: the exact opposite of fast fashion. This is responsible fashion. This is working for a better
world’
-Simone Cipriani, Founder and Head of the EFI
Under this program, 72% of artisans were able to save from the income received from the order, enabling them to plan for their future. More than 950 children were enabled to go to school as a result of Vivienne Westwood orders. EFI
‘What a wonderful experience it’s been. I really want to thank the International Trade Centre and the team in
Africa. It’s been, and still is, such a gratifying experience to know the opportunities we are able to give to
people. And the bags we make in Africa are still my favourite!’
-Vivienne Westwood
Over the past ten seasons the Vivienne Westwood EFI Africa bags have been presented in the Westwood
mainline Gold, Red Label and MAN runway shows and Anglomania advertising campaigns, demonstrating their
growing significance to complete the Westwood look. EFI
To celebrate, the beautiful anniversary bag collection is exclusively available online at www.viviennewestwood.com/shop/
For more on the work that the International Trade Centre’s Ethical Fashion Initiative (EFI) is doing in Africa and Haiti, check out EFI @ www.
By Mystique
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