“PEOPLE IN NEED” AD CAMPAIGN FOR CORDAID

Eight years ago, the Cordaid brand that helps provide emergency aid, launched a campaign called “Small Change, Big Difference”.

Although this campaign hasn’t been promoted for eight years, the images are still out there, and are now going viral!

"When we started the campaign in 2007, working with advertising agency Saatchi & Saatchi, we wanted to draw consumers’ attention to the fact that the money we spend so easily in our daily lives can make a huge difference to people living in disaster areas. Such a campaign would be an excellent way to draw attention to the basic needs of these people, we reasoned. " Cordaid